CBS's Summer of Self Love
POSTED SEPTEMBER 26, 2000-- In a display of self-promotional chutzpah that has even ardent synergy-watchers dropping their jaws, CBS made Survivor, the game show hit of the summer, into Survivor, the news story of the summer.
Shuffling headlines and stars among local and national newscasts, CBS turned
the show's participants into household names by cross- promoting their appearances on other network properties, such as
The Early Show and Late Night with David Letterman. To bolster
both the brand and the bottom line, CBS turned a ratings hit into an ongoing
WCCO asks "What's Driving Survivor?" in this self-indicting "Dimension" report. A classic example of a station whoring its news for the corporate bottom line.
When WCCO News temporarily ran out of Survivor episodes to promote, the station manufactured its own synergizable content with a
State Fair Survivor contest. Read the stories that were reported as if the contest was actually newsworthy.
Scathing editorial cartoon Rips Survivor News Synergy
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